Tuesday, December 2, 2008

Anti – Gang Media Campaign

The Sacramento Police Department, in conjunction with the U.S. Attorney’s Office and the City of Sacramento’s Office of Youth Development, is pleased to announce the launching of an anti-violence media campaign designed to divert our youth away from gangs. The campaign consists of billboards throughout the City of Sacramento, public service announcements aired on local television stations, and hundreds of posters. The campaign links parents, adults, and young people to the City of Sacramento’s information line, 3-1-1, which provides information on a wide variety of programs and resources currently operating in the community. Research has shown that effective, community based programs can keep at-risk youth from joining gangs, and rehabilitate those already involved.

These programs and resources not only focus on gang prevention and intervention, they also provide academic support, job and life-skills development, and employment assistance.

Most of the funding for the campaign came through Project Safe Neighborhoods, a federal grant program that focuses on reducing gang and gun violence through education and early intervention. Additional contributions in the form of time and/or money were provided by CBS Outdoor (donated billboards), the Astone Agency, and Fresno’s "Valley Crime Stoppers."

This campaign is representative of the continued success the Sacramento Police Department and the U.S. Attorney’s Office has enjoyed while working in partnership to reduce violence on a national and local level.

A press conference will be held on Wednesday, December 3, 2008, at 2:00 P.M., inside the Public Safety Center (5770 Freeport Boulevard). Maps with the locations of the billboards and copies of the 30 second public service announcement will be provided.

Speakers at the press conference will include United States Attorney Larry Brown, Sacramento Mayor Kevin Johnson, Sacramento Police Deputy Chief Brian Louie, and the Director of the Office of Youth Development, Lyn Corbett.

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